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This special “Anbar Abstracts” issue of the European Business Review is split into six sections covering abstracts under the following headings: Top management issues; Marketing…
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This special “Anbar Abstracts” issue of the European Business Review is split into six sections covering abstracts under the following headings: Top management issues; Marketing and distribution; Personnel and training; Information management and technology; Operations and production management; Accounting and finance.
A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of the…
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A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of the world’s leading marketing thinkers, has brought the philosophy of relationship marketing to bear on a key issue for marketing strategies, that of customer retention.
Anil Kumar and Prashant Palvia
Information technology plays a significant role in a global organization. Senior executives of these organizations need constant and timely access to global information for making…
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Information technology plays a significant role in a global organization. Senior executives of these organizations need constant and timely access to global information for making decisions. This information originates in different places worldwide for a global organization and needs to be organized before it can be used for decision‐making. The organization and management of global corporate data presents unique challenges. This paper discusses the data organization and management related issues for developing a global executive information systems (EIS) for senior executives of global companies. The objective of a global EIS is to provide executives with a consistent, integrated and summarized view of operational data from subsidiaries worldwide. The global EIS also provides access to external data that is captured from different sources. The system facilitates integrating the internal and external data for effective decision‐making.
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This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at…
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This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at Girobank, which was the first bank to win a British Quality Award; an examination of the principles of competitive marketing based on a case study; a discussion of how companies can sustain competitive advantage; and a report on retail‐oriented risk for bank branch operations.
This special “Anbar Abstracts” issue of Industrial Management & Data Systems is split into six sections covering abstracts under the following headings: Industrial Management;…
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This special “Anbar Abstracts” issue of Industrial Management & Data Systems is split into six sections covering abstracts under the following headings: Industrial Management; Industrial Engineering and Work Study; Industrial Design; Quality Management; Manufacturing Strategy and Production; Information Systems.
This special “Anbar Abstracts” issue of Work Study is split into six sections covering abstracts under the following headings: Operational research and statistics; Project…
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This special “Anbar Abstracts” issue of Work Study is split into six sections covering abstracts under the following headings: Operational research and statistics; Project management, method study and work measurement; Business process re‐engineering; Design of work; Performance, productivity and motivation; Stock control and supply chain management.